The Sydney based fashion label Leona Edmiston has trickled into Perth in the most classic vintage store found in none other than Times Square Claremont. This store is a must-see for women’s dresses in all that Perth fashion has to offer.
The store is a cosy and interactive set up where shoppers can browse the beautiful garments peacefully. My personal favourite part of the store? The dressing room! The wallpapers compliment the colour scheme and furniture so well. Not to mention the great big mirrors available to admire yourself in Leona’s dresses.
Simòne Gibb whose background and passion in the fashion industry manages this gorgeous store.
This label is made of beautiful fabrics of the highest quality. Even by the slightest touch, you can tell its going to last you a long while, definitely making it worthy of investment! Leona dress collections available in the store are the frocks and the ruby’s.
All of Leona’s designs are targeted at women desiring that chic ladylike look. Simòne suggests that these dresses are very suitable for women looking for stylish office wear, date night outfits or even a selection of evening wear from the frocks.
What I found most interesting about the label was how Leona Edmiston really caters for women of different body types. She does this by using the same textures and material patterns across different styles of dresses! Below is an excellent example of what I mean.
Chloe, Eliza and Mercy by Leona Edmiston. (Taken from the website)
That is such a thoughtful and caring touch. Personally, I find sometimes that I may really like a colour or pattern but the style of the clothing is not suitable for my body type. Leona Edmiston demonstrates such care in catering especially for those with different tastes or shapes.
And of course, what look is completed without a handbag. Of course Leona considered that and has added a few accessories including handbags, shoes and jewellery to her label.
Oh! And don’t forget Little Leona, the collection designed for kids. This series ranges from their daily wear to more formal attires.
Overall, this store is calling out to women all over Australia. If you’re in Perth, be sure to check out the store found on Avion Way.
Number: 9385-3383
Website: http://leonaedmiston.com/
Words and Photographs by Tabitha Wong